The Obama campaign spent $37 million more last month than it took in. Of course to man who isn't concerned about deficits that's a trivial matter. The campaign knows that in several battleground states it is already being out spent three to one. There is a plausible theory floating around the web that originated with BuzzFeed. Call it Romney's Cold War Strategy. The idea is to force Obama to spend himself in oblivion just as Reagan forced the the old USSR into collapse. By spending in blue states that are not usually heavily contested the Romney campaign is forcing the Obama campaign to make expenditures it did not anticipate just to hold on to its disgruntled blue state support. Romney, with the aid of friendly PAC's, can easily afford to spend while Obama cannot. "It’s just like the Cold War. They’re going to force Obama to spend himself into oblivion — while trying to peel off constituencies like the Eastern Bloc,” said a Democratic strategist, citing lingering vulnerability with blue collar workers and potential Republican gains with hispanics. “The only question is which [constituency] will be the first domino.”
As I have stated recently, the Obama campaign expects the GOP and its PAC's to spend an astounding $1.2 billion this campaign. According to Republican consultant Rick Wilson, "He can run deficits all he wants as president, but there is no Federal Reserve to print more money for campaigns."
The campaign must feel a sinking feeling as it spends at an unsustainable rate while the President continues to decline in the polls. Over the past two weeks Obama's approval number has declined 7 percent to 43 percent in the Gallup daily tracking poll. Democratic pollster Stuart Rothenberg now rates Obama as a slight underdog reversing his prediction of 5 months ago when the economy was rebounding and the Republican primary was raging. If the cold war model is scary what would a Romney "march to the sea" campaign be? A sortie into blue coast New Jersey abetted by Governor Christie, or into shaky Connecticut or Delaware would force the Obama campaign to make ad buys in the expensive big media markets of Philadelphia, New York, and Boston. I like this theory!