- Phase 1: Run commercials, programs and films discouraging bullying among children. Send Secretaries out to scorn bullying and bulliers. Encourage children to speak up against bullying.
- Phase 2: Continue to bully everybody who disagrees with him by calling them names like "flat earthers," encouraging his followers to bring a gun to a fight, demonize private citizens and being mean, mean, mean.
In the following video, you can watch airhead HHS Kathleen contradict herself but generally follow both phases of the plan.
First she tells kids not to call people jerks. Then she calls people jerks.
You can watch the video here. It seems set on autoplay when embedded in Blogger.