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Tuesday, September 18, 2012

Obama Goes After The Gamers

I guess voters are where you find them. So team Obama is going where they play. The Obama campaign will chase down the voters who are playing games in their parents' basements. The ads are set to run across multiple video games, including Madden, Battleship, Tetris and Whatever happened to Leisure Suit Larry? I guess he was, appropriately, a Clinton era phenomenon. According to game maker Electronic Arts in a survey (not a poll) conducted over the 2008 video game ad campaign, the company found that 50 percent of those were more likely to vote for Obama after seeing him in in-game ads. I'm sure there are many voters in battleground states that wish all political ad campaigns were run on video games.

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