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Sunday, December 22, 2013

Cracker Barrel flips then flops

Does anyone at Cracker Barrel have a clue? Do they get their political advice from the guy who raises the catfish? There is a lot to be said for simply keeping one's mouth shut. For some reason their management seemed to think the safest place to be in the Duck Dynasty controversy was no man's land. Yes, they would continue selling DD merchandise but they were culling the stuff that might offend some of their customers. After all they were about pleasing people. One wonders if they can identify a single person they pleased.
Today they are full square behind Phil Robertson and hoping they didn't outright gut the sale of their gift cards this Christmas season.
Dear Cracker Barrel Customer:
When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we've done.
You told us we made a mistake. And, you weren't shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.
We listened.
Today, we are putting all our Duck Dynasty products back in our stores.
And, we apologize for offending you.
We respect all individuals right to express their beliefs.
We certainly did not mean to have anyone think different.
We sincerely hope you will continue to be part of our Cracker Barrel family.

1 comment:

  1. This was truly a bone headed decision. Why enter the fray at all, indeed?

    What is remarkable to me is that they couldn't actually SEE that these are their very customers they insult? Do they actually THINK that GLAAD represents a majority of their constituents? Seriously. Greasy food and gym rats generally don't date.