Red States, Blue States, and Duck Dynasty

Click to enlarge Okay, this will be my last post on Duck Dynasty until at least next week. As you can see from the above heat map the premier of Duck Dynasty did well in the South and Midwest but not so well in the wussified areas of the country, ie New England, South Florida, and California. San Francisco San Diego and Los Angeles positively hated it but what would you expect from an area that would elect a Bob Filner, Nancy Pelosi, or Henry Waxman? DD did score a 16 in Washington which is not too bad. And what's with Lima, Ohio? The numbers are over the top in that market. Charleston, West Virginia and Evansville, Indiana are the only other markets outside of the South that hit the top 15. In the hometown market, Lake Charles, Louisiana 52% of television sets zeroed in on DD.
The political implications? Most probably the blue state blue noses will say it's dividing the country but aside from that it's a great indicator of where Republican political ads should be bought as they were about 50% more likely than Democrats to have watched last week's episode. For Congressman Jim Jordan, who represents Lima this should be a great place to make an ad buy next year.