Audi commercial continues to rile

Jonah Goldberg has an essay on the creepy Audi Superbowl commercial. It was hard to figure out the purpose of that ad: how it was meant to sell cars is inconceivable. Anyone who's ever read 1984 or Animal Farm or Fahrenheit 451 can see this as the future, and not too far away. Even San Francisco's mayer said it "hits home." Huh. We hope not. Read it here:

The pitch involves an “eco roadblock.” A man driving an Audi A3 TDI is singled out by an inspector. “We’ve got a TDI here,” he says. “Clean diesel,” he adds approvingly. 

“You’re good to go, sir,” the cops inform the driver. The smiling Audi owner accelerates to happiness on the open road. The screen fades to black and the tagline appears — “Green has never felt so right.”

So, instead of some healthy don’t-tread-on-me mockery, the moral of the story is that we should welcome our new green overlords and, if we know what’s good for us, surrender to the New Green Order.