Family films dominate Easter weekend

  I usually listen to iHeart Radio during the week day; one of the advertisements they run frequently is a rundown of upcoming movies and how anticipated they are.
  This last week as the announcer salivated over opening movies, Heaven Is For Real was not even mentioned. Instead the new Johnny Depp movie was the movie voted most likely to succeed, along with Rio2 and a couple other forgettable films.
  Interestingly, "Heaven Is For Real" rode high this weekend, currently ending with a "surprising" $28 million  weekend; considering that film cost $12 million. From Deadline Hollywood:

The holy holiday brings a couple of other surprises as the best newcomer of the weekend, Heaven Is For Real, is now expected to have a 3-day gross of $21.5M for a $9,200 per screen, far above any other picture in the Top Ten. And, depending how much of a drop off there is today, it may end its 5-day run with $28.5M.

  The cum for "God's Not Dead," which cost about $2 million to make, is over $48 million.
  Once again, Hollywood has not "anticipated" "surprising" movie successes, just as "economists" never seem to anticipate "downturns" or "slowdowns."
  Oh, and Johnny Depp's Transcendence totally bombed.
  Huh.
  Gee, I wonder why a downer movie wasn't a big seller this Easter weekend. Even the Lego movie is still going.