"It became the Desiree show," the source said. "She was far more interested in being a principal herself and people started to notice, including the First Lady."
"[The first lady] felt it was very inappropriate," the source said.
But the real warning signs on Rogers started appearing in the spring, after a Wall Street Journal story where Rogers talked about building the "Obama brand."
The story incensed White House Senior Adviser David Axelrod and White House Press Secretary Robert Gibbs, the source said.
"By that point, Axelrod and Gibbs were fit to be tied," the source said, adding that Valerie Jarrett was also worried that it was "beginning to affect her reputation."
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